mymitchi was created from a heartfelt realisation. I wasn’t giving myself the care and attention I truly deserved. I noticed that simply wearing athleisure in my daily routine, whether running errands or meeting a friend for coffee, naturally motivated me to move—whether that meant a workout, a walk, or even just a quick stretch. Feeling good and looking stylish in athleisure became part of my everyday life, but finding high-quality and sustainable stylish pieces that felt good, fit beautifully, and worked for every part of my day? That was a challenge.

A Passion for Fashion and Timeless Clothing

I decided to take matters into my own hands. mymitchi is designed with real women in mind—offering premium fabrics, effortless everyday colors, and thoughtful details that make each piece sit smoothly on your body. More than just clothing, it’s a brand rooted in slow fashion and sustainability, because feeling good in what we wear should never come at the cost of the planet.

This is athleisure that moves with you, supports you, and empowers you—every single day

Crafted with Purpose

At mymitchi, our mission is to create premium athleisure that empowers you to move freely, whether you're going for a run, or simply living your life. Our collections combine timeless design with functional, high-performance fabrics, so you feel comfortable, confident, and stylish, no matter where life takes you. Every piece is crafted with care, using sustainable materials and ethical manufacturing practices, so you can feel good both inside and out.

 

Sustainability at Our Core

We are committed to creating elegant, sustainable fashion through ethical and responsible manufacturing. Our garments are crafted in a state-of-the-art factory in Portugal, which upholds the highest standards of quality, sustainability, and fair labor practices. This facility is proudly certified by GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard), ensuring the use of organic and responsibly sourced materials. Additionally, their GRS (Global Recycled Standard) and RCS (Recycled Claim Standard) certifications reflect a dedication to reducing waste and incorporating recycled fibers. With OEKO-TEX® Standard 100 certification, we guarantee that our fabrics are free from harmful substances, making them safe for both you and the environment. By embracing slow fashion, we create timeless, high-quality pieces that prioritize sustainability without compromising on style

A Community of Confident Movers

mymitchi is more than just a brand; it’s a community of people who value wellness, both physical and mental. We are a community that understands the power of movement and the importance of self-care. I want everyone to feel the same sense of empowerment and balance that I found through my own journey. My wish is for everyone to live a healthier, happier life, prioritizing themselves first—because when you feel good, you can do good.