Privacy Policy

Last updated: February 5, 2026

At mymitchi.com, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, interact with our services, or make a purchase. By using our website or services, you agree to the practices described in this Privacy Policy.

1. General Information

This website is operated by mymitchi Oy, a company registered in Helsinki, Finland.

Business ID: FI34882195
Email: info@mymitchi.com

mymitchi Oy acts as the data controller for the personal data collected through this website, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect personal data in the following ways:

a) Information You Provide to Us

Contact details: name, email address, phone number, billing and shipping address
Order information: products purchased, order history, payment method (payment details are processed securely by third-party payment providers and not stored by us)
Account information: login details if you create an account
Customer support communications: information you provide when contacting us

b) Information Collected Automatically

When you browse or interact with our website, we may automatically collect:

Device and usage data: IP address, browser type, operating system, pages viewed, time spent on pages, and interactions
Cookies and similar technologies: used to ensure website functionality, improve user experience, analyze traffic, and support marketing efforts

Cart Abandonment Tracking

mymitchi’s website uses cookies and similar technologies to help keep track of items you place in your shopping cart, including when a cart has been abandoned. This information is used to understand customer behavior and, where applicable, to send cart reminder messages via email or SMS if you have explicitly opted in to receive such communications.

c) Information from Third Parties

We may receive information from trusted third parties, including:

Shopify: our e-commerce platform, which hosts our store and supports order processing
Payment providers: to securely process payments
Shipping partners: to deliver your orders
Marketing and analytics providers: to help us understand how customers use our website and improve our communications

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill your orders
To communicate with you about your purchases, delivery, or customer service inquiries
To manage your account (if applicable)
To improve and optimize our website and services
To send marketing communications, including email and SMS, where you have provided consent
To send cart reminder messages where permitted and opted into
To detect and prevent fraud, abuse, or security issues
To comply with legal obligations

4. SMS and Mobile Messaging

If you opt in to receive SMS communications from mymitchi, we may use your phone number to send you order updates, promotional messages, or cart reminders.

SMS opt-in data and consent are treated as strictly confidential.
This information will not be shared, sold, rented, or disclosed to any third parties, except as required to operate the messaging service or comply with applicable law.

5. Sharing of Personal Data

We may share your personal data with trusted third parties only as necessary to operate our business, including:

Service providers: Shopify, payment processors, logistics and shipping partners
Marketing and analytics partners: to help us improve our website and communications
Legal or regulatory authorities: where required by law

We do not sell your personal data.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Location Data

We may infer your general location (such as country or city) based on your IP address or shipping address. This information is used solely for purposes such as:

Displaying the correct currency and taxes
Estimating shipping costs and delivery times
Preventing fraud and ensuring website security
Understanding regional customer trends

We do not collect or use precise real-time location tracking data.

7. Data Security and Retention

We implement appropriate technical and organizational security measures to protect your personal data. Your information is stored only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal and accounting requirements.

8. Your Rights

Depending on your location and applicable law, you may have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data, subject to legal obligations
Restrict or object to certain processing activities
Withdraw consent for marketing communications at any time

To exercise your rights, please contact us at info@mymitchi.com.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies separately.

10. Children’s Privacy

Our website and services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by updating the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

12. Contact

If you have any questions about this Privacy Policy or how we handle personal data, please contact us at:

Email: info@mymitchi.com